Branding project

Crafting the New Classic: Mixology Reimagined
Tasked with creating a disruptive brand for the RTD and mixer market, developing a visual system that celebrates the ‘maker’ culture. Central to the packaging is a custom illustration of the startup's working distillery, rendered in a fresh, graphic style that appeals to a design-conscious millennial audience. This project covers the full journey from brand creation to final packaging, resulting in a shelf-ready product that balances ‘premium-craft’ credibility with high-energy, Instagrammable appeal.

Assets: brand identity, packaging