Branding project

140 Years of QBE Insurance: The visual identity for QBE’s 140-year milestone balances heritage and progress, celebrating a long-standing legacy while positioning the brand for the future. A clean, modern design approach ensures clarity and confidence, with subtle nods to history that reinforce trust and continuity. The system is intentionally simple and flexible, allowing the ‘140 years’ message to remain central while adapting seamlessly across platforms, creating a cohesive and scalable campaign that reflects both reflection and forward momentum.

Assets: website banners, digital screens, social posts, report covers